The Generation Poetry Project:

Look. The Generation Poetry Project wants to undress the salad, perhaps? We believe that fundamental, asyetunknown, paradigmatic change is happening at a pace that requires nothinglessthan a response from our basest of codes. We believe that a new language is evolving, the young already fluent, fresh minds reaching out to grace and trace an environment we can barely see. We believe they encounter the world as it is, now, all the fragments, all the images, of our solid understandings, never having been whole to them, are entirely new, while we rollercoaster up and down our grand and prescriptive narratives expecting our stories to play out the way we were told. Beginning, middle, end, again. We believe our old stories are dead, that story itself is dead. This is an age of abstraction. We believe there is more to this new nowness than our heretofore superficial processes of parsing patterns can preform or project. This state of ignorance is where The Generation Poetry Project scaffold leans in and opens. The Generation Poetry Project is just beginning but we have been around forever.

Listen. We believe the generational shoe is fit for this purpose. We hold the Greatest Generation in our lens along with the Boom and Y. Hipsters Hippies Hackers Hopers. This is the perspective of X and we believe we share something ineffable with these young people as we ourselves mature into the elders of their young society. We believe we need to confront the future together. We believe we have been avoiding our responsibilities. Nonetheless we believe in non-linear time.    

Understand. That when it comes to Poetry, we too dislike it, but The Generation Poetry Project believes that doubt is a prelude to joy. Poetry is where we turn in our need to outline what overwhelms us. We use it to grasp what we cannot hold. Poetry gives form to the formless. since feeling is first, The Generation Poetry Project believes that the medium no longer need be the message, we R.

Join us in the poetics and pretence of playing at positive performance while peering through pretty portals in the epoch of the panopticon.

The Generation Poetry Project: Intelligence for Business

To fund the project’s ongoing research and long-term mission, we help brands and businesses speak with Generation Poetry. There are few companies who haven’t invested in understanding this biggest demographic bulge since the Baby Boom. But if you only make sense of younger people through your own language, you hear what they say and miss what they mean, fail to connect. That’s where we come in. We quickly cut through the noise and help you adjust, fix or flex your brand, innovation or communication strategy to work better.

Briefings

Running a workshop or event? Need information and inspiration? We speak on needs and desires, communication and relationships, in the now and in the future.

Diagnostics

Have an innovation or communication strategy that just isn’t working the way you planned? We spend a day with you provide specific guidance on how you can connect better.

Action Mapping

Drowning in insights but short on action? Share your knowledge base with us, we create a new map to your strategic choices, aligned to where people are heading, not where they’ve been.  

Immersive Academy

Want to see Generation Poetry for yourself? Join us in field for the next phase of research. Five days of living, learning and making sense alongside us, one another and Generation Poetry. By purchasing our services, you become a sponsor of this school and will have exclusive access to learning events and media opportunities. To find out more, get in touch via listen@generationpoetry.com

The Generation Poetry Project is led by Julie Jenson Bennett, Massi Tedeschi and Jeff Tutt.

We are researchers and business strategists, writers and artists. Our careers have taken us from technology, banking and art to founding companies, consulting with the world’s biggest brands and teaching at universities in Europe and North America. We hold advanced degrees in classical studies, semiotics, psychology and fine arts and teach both undergraduate and graduate students.

We initiated The Generation Poetry Project to speak with teenagers. And we did, across Europe and North America, South American and Asia. What we learned is much more than we set out to find. 

A new language is emerging that changes how we will see ourselves and others, how we work, live and play, what we make, what we buy, how we communicate. We don’t mean slang or new words intended to make the rest of us feel old. We mean a new structure, syntax, system of communication that creates new thoughts, feelings and behaviours. 

This generation will dismantle the old structures of politics, industry and technology. Not through the weapons of war, but through this new language of poetry that erodes the very stories we live by.

We seek to make sense of this and help others do the same by

• conducting ongoing global research on how people are changing, particularly their communications, relationships and values.

• helping people learn about these changes in pragmatic ways, through immersive experiences, courses, workshops and events.

• creating space for inter-generational exploration and expression of these changes through art and technology.

We are supported by a global advisory board of experts across the arts, education and technology, including Philip Sheppard, Betti Marenko, Brian David Johnson and Jane Stevens.

The Generation Poetry Project Newsletter

inaction, kindness/discovery, authenticity/truth, pleasure/pain

The Generation Poetry Project Podcast - Season One: Voices from our advisory board

Conversations on Generation Poetry with technologists and futurists, historians and artists, educators and social scientists. And poets.

episode one Inaction the_generation_poetry_project :

This week Jeff speaks to the frame, the voice of Philip Sheppard, Massi and Julie spring into Inaction.

episode two Happiness the_generation_poetry_project :

This week Jeff’s Sonnet For The Sake Of Sound, the voice of Jane Stevens, Massi and Julie make happy.

episode three The Italian Job the_generation_poetry_project :

This week Jeff’s J and I and K etc, Massi and Dr Betti Marenko.

episode four Fear the generation poetry project :

This week Jeff as Rudolf Arnheim for Halloween The Voice of Brain David Johnson Massi and Julie in the Shadows 

Reprise the generation poetry project :

Taking a beat for our London event

Do We Have The Right ? the generation poetry project :

A soundscape from our New Breed / Generation Poetry event in London Oct 8/2019

Rhiannon McGavin the generation poetry project :

Julie and Jeff speak to poet Rhiannon McGavin Her book Branches Her video poem Foreign Correspondent 

Highlights The generation poetry project :

The Generation Poetry Project Podcast will be cont’d.

The Generation Poetry Project

This Privacy Notice explains how The Generation Poetry Project collects and uses personal data. If you have any further questions, please contact privacy@generationpoetry.com.

This policy was last updated on: 14th August 2019

Who Are We?

‘We’ refers to The Generation Poetry Project. This is a trading name and trademark of Massi Tedeschi Consulting Limited. Our registered address is (Sam Rogoff & Co.) 67-169 Great Portland St, London W1W 5PF.

We conduct global research into how language and ethics are changing and help organisations and individuals learn about the implications of these changes on their world. A school for and about communication in our times.

For European Union data protection purposes, when we act as a controller in relation to your personal data, our Company No is 8430605.

We might control your personal data for the following reasons. Keep scrolling to find out more about why we collect your data, how we use it, and how we store and protect it.

• If you take part in research we carry out as part of our work.

• If you have expressed interest in our services or our media content.

• If you’ve received communications from us.

If you take part in research carried out by The Generation Poetry Project

The Generation Poetry Project conducts research with people (often referred to as ‘research respondents’) as part of our work.

Most of the time we use recruitment agencies (‘recruiters’) to find and make contact with suitable research respondents. Recruiters keep databases of people who have given consent to be contacted for research purposes. The recruiters we use comply with GDPR and the Data Protection Act 2018.

Sometimes The Generation Poetry Project contacts potential research respondents directly, using publicly available information such as LinkedIn or company websites. We will only continue to communicate with people who express interest in participating in the specified research. The individual’s data will not be used for any other purpose.

When first contacted, by either a recruiter or The Generation Poetry Project, potential respondents are made aware of the type of research being conducted, who it is being conducted for and when it will be taking place.

If you have agreed to participate in research, the recruiter passes contact details (name, email, phone numbers) and any personal details required by the study to The Generation Poetry Project. For example, this may include your age or type of job. We use this data to prepare for the session and contact you in case of an emergency.

Before the session begins, The Generation Poetry Project asks you to sign a consent form which explains the purpose of the research and the types of data being recorded, for example video or audio recordings. The consent form asks for name, address, contact number and signature. We collect this information to verify your consent to participate in the study, your acknowledgment of the study’s conditions, and your receipt of any incentive. We keep consent forms for up to 10 years to provide proof of your consent to participate in the research and to verify your identity should you request access to your data.

As part of its work, The Generation Poetry Project analyses and processes the data you share during the session. As part of this process, your data will be anonymised (given a code) or pseudonymised (given a false name) to prevent further identification. We store any documents that link identifiable personal data to processed data in a secure location, kept separate from the work itself, and accessible only to specific employees.

If at any time before, during or after the research session you no longer wish to participate and would like your data to be removed from the study and The Generation Poetry Project’s archives, please notify a member of The Generation Poetry Project in person, contact the recruiter who initially contacted you or email privacy@generationpoetry.com. The Generation Poetry Project will erase all of your data.

The Generation Poetry Project sometimes uses third parties to help process the data collected, such as transcription and translation services. All third parties we use comply with GDPR and the Data Protection Act 2018. Data is transmitted using secure upload links and is never shared with further parties.

If you have expressed interest in our services or our media content

 If you submit your details to request more information about our services, The Generation Poetry Project uses your data to contact you regarding this enquiry. 

If you use our services or sponsor our research, The Generation Poetry Project uses your contact details to communicate previous or current project information and discuss potential new work.

The Generation Poetry Project may contact prospective clients or sponsors using publicly available information (such as LinkedIn or company websites) or information received consensually (for example, by the exchange of business cards).

The Generation Poetry Project does not buy or sell client data. Any third parties contracted to assist with New Business initiatives do so in a GDPR compliant manner.

If you have received communications (digitally or physically) from The Generation Poetry Project

 From time to time, The Generation Poetry Project may send communications to individuals or companies whom The Generation Poetry Project feels would have legitimate interest in receiving them. For example, these might be findings from our research, new podcast episodes, books you might find interesting, magazines and journals we’ve published or contributed to, or invitations to events we’re hosting.

If you no longer wish to receive communications from The Generation Poetry Project, please email privacy@generationpoetry.com stating the communications you no longer wish to receive or use the unsubscribe link provided within the communication or on our Web site.

Your rights as a Data Subject

Anyone whose data The Generation Poetry Project holds (data subjects) has the right to know about any and all of the data The Generation Poetry Project holds about them. You can request this information by emailing privacy@generationpoetry.com.

You also have the right to:

• Have incorrect, inaccurate or out-of-date data corrected or updated

• Restrict the use of your personal data, by specifying what it can and cannot be used for

• Have any or all of your data erased from our systems and archives, at any time

• We do not make use of automated decision making or profiling, nor do we provide services which require data to be transferred in a portable format.

To contact us about exercising any of these rights, please email us at privacy@generationpoetry.com

You can find full details of your personal data rights on the Information Commissioner’s Office website at www.ico.org.uk.

You are also entitled to make a complaint to the Information Commissioner’s Office which you can do by visiting www.ico.org.uk. Whilst you are not required to do so, we encourage you to contact us directly to discuss any concerns that you may have and to allow us an opportunity to address these before you contact the Information Commissioner’s Office.

This policy was last updated on: 14th August 2019