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The Generation Poetry Project is led by Julie Anne Jenson, Massi Tedeschi and Jeff Tutt. We are researchers and business strategists, writers and artists. Our careers have taken us from technology, banking and art to founding companies, consulting with the world’s biggest brands and teaching at universities in Europe and North America. We hold advanced degrees in classical studies, semiotics, psychology and fine arts and teach both undergraduate and graduate students.

We initiated The Generation Poetry Project to speak with teenagers. And we did, across Europe and North America, South American and Asia. What we learned is much more than we set out to find. 

A new language is emerging that changes how we will see ourselves and others, how we work, live and play, what we make, what we buy, how we communicate. We don’t mean slang or new words intended to make the rest of us feel old. We mean a new structure, syntax, system of communication that creates new thoughts, feelings and behaviours. 

This generation will dismantle the old structures of politics, industry and technology. Not through the weapons of war, but through this new language of poetry that erodes the very stories we live by.

We seek to make sense of this and help others do the same by

  • conducting ongoing global research on how people are changing, particularly their communications, relationships and values.

  • helping people learn about these changes in pragmatic ways, through immersive experiences, courses, workshops and events.

  • creating space for inter-generational exploration and expression of these changes through art and technology.

We are supported by a global advisory board of experts across the arts, education and technology, including Philip Sheppard, Betti Marenko, Brian David Johnson and Jane Stevens.

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